It's Been a While...

It’s been a while but I’m back. Just a quick note to say that I am back on schedule and will be posting regularly (several times per month or as the mood strikes) from here. Round of applause expected, please.

The combination of moving country and working on several large projects has floored me. This is a place of business and not a personal blog, but every once in a while life gets in the way, and some opportunities are just too good to pass up. I wish I could say in true Italian tradition that I took the month of August off, but alas, for the most part I have been chained to my desk working away.

To follow, I’ve been lucky enough recently to partake in several interesting and extremely unique/inventive projects within the fashion, lifestyle and arts spaces, and many with people I couldn’t imagine being given the opportunity to work with previously. Some are experts in their field, some are pioneers, and all are absolute superstars in their industries and crazy commendable for what they have done so far.

No matter what happens, I am grateful for the opportunity to have worked on these projects, and I’d recommend watching this space for the development of several new and exciting businesses to be brought to market. 2020 has been nothing short of exciting, that’s for sure, and continues to be so. What has struck me in particular is the ability to innovate and strive forward during a relatively uncertain and ambiguous time, and to create new and interesting ideas that are both timeless but also very of the moment.

But why should that be a surprise? Despite its stuffy exterior, luxury and the related fields are synonymous with innovation. To further this point, I picked up a great quote from Jing Daily which aptly summarizes this idea:

“Saying that luxury is synonymous with innovation might sound odd at first. After all, many define luxury with words like “status,” “fine materials,” and “expensive.” But not so fast! Luxury is, first and foremost, the ability to create extreme value for customers. The price of a luxury object is a reflection of its value. So without extreme value creation, one cannot price or sell a luxury item. It’s that simple…. Now let’s take a closer look. What exactly drives extreme value for people? One critical driver is the desire to be inspired. Luxury is the realization of a dream, a moment of experiencing pure emotion uniquely, and a once-in-a-lifetime experience. The more special, personalized, and difficult to attain a luxury moment becomes, the greater aspirations for it will be (and its value will go up.)”

And there we have it. Back to the grindstone as it were, and excited to see what’s up next.